A Therapist's Guide to Mental Health Startups (v2)

 

Welcome to haley's guide to mental health startups (v2). 


If you're not familiar with haley, we are a company focused on bringing mental health resources to the world in a mental health conscious environment. We're excited to announce that in addition to forhaley.com, haley will be launching an app this Fall to provide users even more capabilities beyond discovering content and resources.  

This review is not meant to be overly clinical or a deep dive into finances or overly speculative. This is a report on about 30 companies meant to quickly be a single place for therapists or the general population to get their first questions answered about a company. Over time, we will dive deeper into companies. We collected this information through a variety of sources on the internet and company documents made available on the internet. Therefore, we cannot guarantee the accuracy of the information. Our information is only as recent as the date we reviewed the company. Therefore, the information may be outdated if there have been changes since early-mid August 2022. 

More than 30 other companies can be found in v1 here.

Throughout this guide we'll cover the following: 

  • What is the company? How much have they raised to date?
  • What's their mission? 
  • Who founded the company? Are their clinicians on the executive team? 
  • What's the business model? How does this company make money? 
  • What does one get for paying that price?
  • Cancellation Policy 
  • If applicable, what are the pay/benefits for therapists? 

We'll also address our review/opinion on their privacy policy, terms,  marketing practices and online reviews. This final section may address recent events. In this section, we often review where on an organization's website Facebook Pixel is installed. Is it the marketing website? A clinician directory? A client onboarding form? And, we cover the organization's Glassdoor profile to see what employees are saying about the company.

Some information in this article is taken from company review sites, and job boards.

If you're a representative of a company and find any information to be inaccurate, please email us at hello@forhaley.com, and with proof, we will correct the information. 


Companies in this Guide

We're excited to share this guide is brought to you by a few sponsors, including Dots and NetDirector! 

Dots, a fintech company based in SF is building a better way to pay out therapists who are employed as 1099 contractors. Mental health companies can now payout 1099 therapists immediately after a session, via any rail (Venmo, Paypal, CashApp, Giftcards, ACH, etc). If you’re a mental health company that wants to learn more about Dots, visit https://dots.dev and mention “ForHaley” for a discounted rate on your first month of payouts. If you’re a therapist, you should always ask your employer when and how you’ll be paid. Dots and haley have a partnership that compensates haley for new business Dots earns through the partnership.

Practice Administration (Sponsored by NetDirector)

Practice administration companies do not provide the care or resources directly to patients. They support clinicians in their efforts. These could be practice growth companies, digital health, or similar companies serving mental health.
  • Eleos Health
  • Legion Health
  • Motivo Health
  • SimplePractice
  • SpeakBox
  • UpHeal

Mental Wellness Offerings 

Mental wellness offerings do not legally provide therapy or medical care. They provide support or resources, even if it may be facilitated by a licensed clinician.

  • Alike Health
  • Appa Health
  • Beme
  • Meme therappy
  • Remble
  • Sero Health
  • Twill (fka Happify Health)

Mental Health Services

Mental health service offerings are providing therapy and/or medication management services. Organizations in mental health services may offer direct-to-client and or EAP services.
  • Brightline
  • Brightside
  • Embark Behavioral Health
  • Field Trip Health
  • Hims and Hers
  • Lifestance
  • Meru Health
  • NOCD
  • Resilience Labs
  • Ria Health
  • Seven Starling
  • Thriveworks
  • WorkIt
  • Wysa Health

Practice Administration

Eleos Health (eleos.health

What is the company? How much have they raised to date?

Eleos Health is a CareOps automation company helping to automate clinical workflows by digitizing session notes with natural language understanding. Eleos Health last raised $20 million in April 2022 and before that raised $6 million in September of 2021.

What's their mission? 
Eleos wants to help us get better help. More people than ever are talking about mental health and Eleos wanted to give clinicians support so they could do the work only they can.

Who founded the company? Are their clinicians on the executive team? 
Eleos was founded by Alon Joffe and Dror Zaide. Prior to founding Eleos, Alon was on the investment team at New Era Capital Partners, sitting in Tel Aviv. Before that he did business development at Peres and Associates Global Advisory and was a member of the Israeli Air Force. Dror is a multi-time founder, previously founding The Soul Bird Project, ZaidAir, and Givit. The Soul Bird Project is a first of its kind PTSD workshop for drone pilots. ZaidAir s a consulting firm for aviation and Givit is a donation based organization providing students with supplies and tools they need. 

The highest ranking clinician is Shiri Sadeh-Sharvit, Chief Clinical Officer. Prior to Eleos, Shiri was Associate Director of Training at Palo Alto University and a Licensed Clinical Psychologist at Eating Recovery Center.

What's the business model? How does this company make money? 
Eleos is a subscription based software and focuses on mid to large practices. Clients listed on their site include Coleman Health Services, Gaudenzia, Solvista Health, UHS, Unison behavioral health, and more.

What does one get for paying that price? 
Eleos Health offers a software platform to help automate workflows by recording and analyzing sessions with natural language understanding. If you're familiar with sales platforms, Gong might come to mind. Eleos uses secure ambient collection and AI to help instantly create session summaries and notes leading to a 36% reduction in documentation time. Eleos also helps with compliance automation to save clinicians from non-billable work and reduces compliance risk by 90%. The improvement in a clinician's daily work has led to Eleos reporting a 5% reduction in annual turnover.

What is the cancellation policy? 
Eleos is a software as a service subscription. We couldn't find their cancellation policy but industry standards would lead us to believe they sign 1-3 year agreements with organizations.

If applicable, what are the pay/benefits for therapists? 
N/A

The Review 
Eleos is tackling one of the most talked about tasks by therapists- notes. The ability for technology to listen to a session and help reduce the amount of time it takes a clinician to complete their notes is solving a huge problem. However, the reception of these tools varies by therapist. Eleos is HIPAA, HITRUST, and SOC 2 compliant meaning they follow high standards of security. If you're a clinician worried about the safety of your client's data. Eleos is following the same standards your EHR is and you trust your EHR right? Eleos does not sell or license de-identified data or any form of data to anyone. The only Eleos employees that have access to to de-identified data like audio are data protection professionals on their clinical review team. Other Eleos employees have no access to the data.

It's important to remember that if you use Eleos, it's up to you, not Eleos, to get consent from clients to record them.

Legion Health (legion.health

What is the company? How much have they raised to date?

Legion Health is a B2B mental health marketplace focused on connecting clinicians with companies who need their services. In March 2022, Legion announced they secured $2 million in funding.

What's their mission? 
In their words, Legion is focused on helping companies meet the increasing need for patient demand. Legion aims to create the first platform providing a win-win-win for clinicians, patients, and companies.

Who founded the company? Are their clinicians on the executive team? 
Legion has three co-founders, Yash Patel, Daniel Wilson, and Arthur MacWaters. Before founding Legion and becoming CEO, Yash was a Health Care Analyst at the Congressional Budget Office. Additionally he spent time in research at Harvard, strategy at Deloitte, and research at several other health institutions. Daniel Wilson spent nearly three years as a Product Manager at Microsoft before founding Legion. He also interned at BNP Paribas and Booz Allen Hamilton. Arthur was previously at Mckinsey as a Senior Analyst. Legion does have a clinical ops director who is an LPC, Olufemi Olukoya. It doesn't appear Olukoya is full time with Legion.

What's the business model? How does this company make money? 
Legion is still in very early stages and it's possible their model will change over time. The most common pricing models for marketplaces is to charge one side or take a cut of the transaction. In what Legion is aiming to do, this would likely look like charging the digital health companies or taking a cut of visits. On their site, they state they charge companies for the "Hours" they need clinicians from their network. Therefore Legion likely earns money by taking a cut of that and passing the rest to the clinician.

What does one get for paying that price? 
Legion connects clinicians with companies that need them, digital health companies, hospitals, etc. It lets these organizations scale with Legion's network as needed to meet patient demand. It also appears Legion offers clinicians a private practice platform with everything from an EMR to billing and reporting for joining its network. Legion does require clinicians to participate at least 10 hours per week.

What is the cancellation policy? 
Legion doesn't list its terms of service for healthcare organizations; however, their FAQs does sound like clinicians can churn if they wish.

If applicable, what are the pay/benefits for therapists? 
Legion provides malpractice coverage. Legion doesn't share what clinicians may make.

The Review 
Legion Health is bringing a new model to staffing firms, a model that could disrupt similar companies that help staff telehealth firms. Legion Health is entering the market at a unique point in time when clinicians are beginning to stand up against many of the digital health companies for the treatment of clinicians and low pay. Could Legion Health help unify their voice and negotiate better contracts for 1099 clinicians? With decent funding, a YC alumni, and clinical partners, Legion does seem to have a foundation where they have some time to figure out their exact market fit. If you're a clinician relatively new into private practice and you're looking for some additional hours of work, Legion Health is a solid option to find more work.

Motivo Health (motivohealth.com

What is the company? How much have they raised to date?

Motivo Health helps mental health agencies and clinicians connect with supervisors to help associate clinicians get their supervision hours. They raised $2.2 million in 2020 and announced their $14 million Series A in August 2022.

What's their mission? 
Motivo points out that getting your degree is the easy part of the process to becoming a clinician, getting the license is the hard part. Motivo is on a mission to increase the number of licenses clinicians by providing accessible and affordable clinical supervision - virtually.

Who founded the company? Are their clinicians on the executive team? 
Motivo was founded by Rachel McCrickard, LMFT. Yup, a clinician. Rachel spent a year driving two hours to the closest supervisor she could find. Rachel knew there had to be a better way to fulfill supervision requirements and evenutally Motivo was found. Prior to Motivo, Rachel was VP of Development at Georgia Hope and Program Manager at Skid Row Housing Trust. Michael Chen is the second co-founder of Motivo and was previously in engineering roles at Airbnb, Wealthfront, and Google. Additionally, Motivo’s Chief Clinical Officer is an LCSW, LMFT. 

What's the business model? How does this company make money? 
Motivo charges the clinician or agency for the supervisor's time. Pricing starts at $75 per hour for one supervisor + one supervisee and goes down based on number of supervisees.

What does one get for paying that price? 
This one's rather self explanatory, you get a supervisor to help you fulfill your supervisory requirements. 37% of Motivo's supervisors clinicians are clinicians of color. 26% of supervisors have a doctorate degree. 18% of supervisors are a member of the LGBTQ+ community.

What is the cancellation policy? 
According to their TOU, Motivo allows you to cancel at any time.

If applicable, what are the pay/benefits for therapists? 
Motivo currently has a waitlist for those looking to become supervisors. According to their directory, they have 774 supervisors. Motivo pays $50-$180 per hour of supervision depending on the supervision type.

The Review 
Motivo Health has certainly found a part of the mental health market that needs a solution. There's frequently a Twitter conversation about the absurd environment of working under supervision. Motivo provides a unique solution to virtually connect you with supervisors. With over 700 supervisors and likely a waitlist of more, there seems to be no shortage of clinicians wanting to be supervisors. However, there are key sections of their Terms of Use to be aware of. Motivo has a non-compete, non-solicitation clause that extends 12 months past your relationship with Motivo. The exact clause has been shared here: "As a condition of using the Services, you agree that you will not make any attempt to solicit any Supervisees or Clinical Supervisors you meet through Motivo, or any of Motivo’s independent contractors, agents, vendors or employees for the purpose of (a) working directly with the Supervisee outside of Motivo or (b) hiring or retaining such individual or entity to provide the same or similar services provided to Motivo in competition with Motivo. In addition, you agree not to use any information, including Confidential Information, you obtain, directly or indirectly, about the inner workings of Motivo, or its business model, to participate in the creation of, or accept employment with, any entity which seeks to compete with the Services offered by Motivo." These terms may be required due to their work with group practices. It wouldn't be surprising if community mental health centers or private group practices that were looking to get supervised only felt comfortable if they knew their providers weren't going to be poached.

In terms of privacy, Motivo does not collect or store patient information.

Nirvana Health (meetnirvana.com

What is the company? How much have they raised to date? 

Nirvana helps clinicians with instant insurance verification, out-of-network claims filing, and insurance reimbursement tracking. They have raised more than $7 million.

What's their mission? 
Nirvana's mission is that by expanding the number of clinicians who are able to successfully navigate insurance then access to care will improve.

Who founded the company? Are their clinicians on the executive team? 
Nirvana was founded by Akshay Venkitasubramanian, Urvish Parikh, and Kelvin Chan. Prior to starting Nirvana, Akshay was a Senior Account Manager at Mount Sinai Health System in New York. It's no doubt Akshay likely saw some of the troubling experiences with insurance while working in a large health system. Cofounder Urvish Parkih is the Chief Technology Officer and held several lead engineering roles at companies like Enigma, Coindesk, and Microsoft. Cofounder Kelvin Chan is the Chief Product Officer and prior to Nirvana was at Enigma, IQVIA, and Johnson and Johnson. Not suprisingly, Kelvin's previously roles heavily focused on product management. 

They do no list a clinician executive or founder; however, do have a number of clinicians listed as experts they partner with, including Jaclyn Satchel of Therapists in Tech and Carrie Singer of Quince Orchard Psychotherapy.


What's the business model? How does this company make money? 
Nirvana charges $89 per therapist per month.

What does one get for paying that price? 
Nirvana gives clinicians an inside look at their ongoing relationship with insurance, even integrating with SimplePractice and TherapyNotes. From insurance verification, claim status, and financial insights on the practice, Nirvana empowers therapists to take insurance and understand how the decision to accept insurance is impacting their practice.

What is the cancellation policy? 
According to their FAQ, Nirvana provides a 30 day free cancellation period and afterwards requires 30 days notice.

If applicable, what are the pay/benefits for therapists? 
N/A

The Review 
If you're not aware - most independent therapists are cash pay. It's created a huge issue as the average cash pay rate by state varies from $140 to $200+ per session. It's not that therapists don't want to accept insurance, it's that accepting insurance can cause tremendous pain for therapists. Whether it's getting claims denied or waiting for payment from insurance for a month or more, independent therapists accepting insurance isn't easy. It's why network companies like Alma have grown exponentially fast and companies like Nirvana have such strong demand. If companies like Nirvana can help move the needle with the number of therapists accepting insurance, hopefully wait times across the country are reduced and indepedent therapists can accept insurance in ways that make their practice easier, not more stressful.

SimplePractice (simplepractice.com

What is the company? How much have they raised to date?

SimplePractice is an EHR company for mental health clinicians that was founded in 2011. According to one of the founders, SimplePractice never raised outside money.

What's their mission? 
SimplePractice's mission is right in their name. They're helping clinicians go into private practice with their practice management platform that provides what a clinician needs to practice virtually, in-office, or a mixture of the two.

Who founded the company? Are their clinicians on the executive team? 
SimplePractice was founded by Howard Spector and Ralph Zimmerman. Howard was the CEO for a decade. Before SimplePractice, Howard founded an incubator and developer of IT products and sold it in September 2012. The site, trackyourhours.com was a site Howard created to help himself and other clinicians track their hours as they worked towards licensure. It still exists today and serves clinicians in a number of states. While Howard was working towards his licensure as an LMFT, he couldn't find a practice management solution that fit his requirements and thus went on to start SimplePractice.

Prior to SimplePractice, Ralph was the Director of Mobile Product Management at Connexity and Director of Mobile Applications at UberMedia. Ralph also ventured in a number of entrepreneurial projects before 2010. 

According to LinkedIn, Howard left SimplePractice in July of 2022. 

What's the business model? How does this company make money? 
SimplePractice is a software platform that clinicians purchase to use. Depending on your needs, pricing ranges from $29 to $99 per month with additional fees that may apply for services like claim filing and insurance coverage reports

What does one get for paying that price? 
SimplePractice offers a variety of tools which you can find here. They have 3 packages, Starter, Essential, and Plus. They also have a clinician directory called Meet Monarch, Simple Practice Learning for CEs, and a website builder integrated into the EHR

What is the cancellation policy? 
According to their TOU, you may cancel at any time.

If applicable, what are the pay/benefits for therapists? 
N/A.

The Review 
SimplePractice is the most widely used EHR in the mental health field today. From our conversations with clinicians, one of the features that make SimplePractice so desirable is the sheer amount of note templates that SimplePractice offers. In recent times, SimplePractice has been aiming to do more than just be an EHR through front-door offerings like MeetMonarch. Monarch is their clinician directory platform that lets users search for clinicians accepting new patients. The directory is ginormous with thousands of clinicians included. It's free to join if you're a SimplePractice user; however, in talking with numerous clinicians we haven't had anyone claim that MeetMonarch was a great source of referrals. We do not see any red flags in their BAA.

SpeakBox (speakbox.co

What is the company? How much have they raised to date?

Speakbox is one of, if not the newest, EHR company in the mental health space. To date, they have raised $120,000 through their participation in Techstars.

What's their mission? 
In their words, "We want to empower people from all walks of life to take control of their personal health and gain the confidence they need to manage their wellbeing. Built straight into the foundation, our tools are paired with the ability to digitally collaborate with you, making access to quality mental health support simple, and more importantly, right at your fingertips."

Who founded the company? Are their clinicians on the executive team? 
Speakbox was founded by Aidan Scott, Benjamin George, and Valentin Prugnaud. Prior to founding Speakbox, Aidan was a Patient and Family Engagement Advisor, Client Care Specialist, and Youth Peer Coordinator. He was also a member of the board at the Canadian Mental Health Association, British Columbia Division. Benjamin George is the COO and prior to Speakbox held several product roles at companies like Microsoft and Slack. Valentin is at Speakbox AND a company called TELUS Digital right now. Their LinkedIn also states they previously cofounded HiNote and Variate.

It does not appear clinician's are on the founding/executive team. With only having raised $120,000 we expect a large fundraise announcement would come with the hiring of a clinician.

What's the business model? How does this company make money? 
Speakbox is a software platform that clinicians purchase to use. Depending on your needs, pricing ranges starts at $55 per month, when billed annually. 

What does one get for paying that price? 
Speakbox's EHR platform offers a place to manage everything mental health clinicians would want to, shared notes, care plans, client goals, mood and progress, together. Speakbox brings together billing, telehealth, questionnaires, custom forms, care plans, tasks, consent management, doc sharing, insights and more! 

What is the cancellation policy? 
You may cancel and your account will be closed immediately. Therefore, you may want to wait to cancel until just before you next billing cycle. If you cancel, all data is deleted, even from backups, within 60 days. Therefore, you will definitely want to export data before cancelling.

If applicable, what are the pay/benefits for therapists? 
N/A.

The Review 
Speakbox is the first EHR we've seen putting extra emphasis on the patient. Often times, mental heatlh practices are left partnering with digital health tools to engage patients in between visits. Speakbox is trying to streamline the experience by allowing the provider and patient to collaborate in between sessions to let sessions be more productive and outcomes more measurable. Speakbox probably has the most transparent privacy policy we've seen. They list many of the subprocessors and third-party services they use, everything from Mailchimp to Google Cloud Platform. We do want to point out that many states have medical record retention policies that range from 3-11 years. Speakbox's policy is to delete all data within 60 days of cancellation so they give you the option to download everything at the point of cancellation. We would highly recommend having a HIPAA-compliant plan to store this download prior to canceling.

UpHeal (upheal.io

What is the company? How much have they raised to date?

UpHeal is a new startup based in the Czech Republic aimed at helping clinicians save time on notes and documentation by using AI to almost write the note for the clinician. Two months ago, the founder announced they were raising their pre-seed round.

What's their mission? 
UpHeal's mission is to help clinicians get their time back from the hours spent on notes and boost the therapuetica alliance by allowing clinicians to be fully focused on the client without having to write notes during sessions.

Who founded the company? Are their clinicians on the executive team? 
UpHeal was founded by Juraj Chrappa and Martin Horvath. Prior to founding UpHeal, Juraj worked in several product roles at productboard, Avast Software and founded a social games startup called Lonely Sock. Prior to founding UpHeal, Martin was the engineering director at Smith Micro software and Avast. The UpHealth team is currently Juraj and Martin, a Head of AI and two engineers. They do have 2 clinical advisors listed on LinkedIn.

What's the business model? How does this company make money? 
UpHeal is still pre-launch; however, it's likely they'll charge clinicians a software subscription fee. Based on the description of the offering and the presence of Eleos Health in the enterprise space, we see UpHeal targeting small group practices and independent clinicians.

What does one get for paying that price? 
UpHeal offers a secure video conferencing solution with it's AI built in to provide you with session summaries, highlights, transcriptions, and recordings all held to the standards of HIPAA and GDPR.

What is the cancellation policy? 
Still pre-launch.

If applicable, what are the pay/benefits for therapists? 
N/A.

The Review 
UpHeal is targeting a key problem many mental health clinicians face, the amount of time spent on notes. The problem is so well known, the therapy Twitter community is constantly asked if they've finished their notes yet. Though, UpHeal faces an uphill battle with independent clinicians who may be skeptical of third-party companies recording and transcribing sessions. While their privacy policy is not yet published on their site, we expect clinicians to give this a comprehensive look over to understand how UpHeal uses the data to continually improve its platform. If UpHeal nails its branding, marketing, and can convince clinicians of its security, watch out because clinicians are begging to save time on notes.


Thanks for reviewing the Practice Administration section, sponsored by NetDirector. NetDirector provides seamless integration-as-a-service. No clunky engines or expensive development teams.

Mental Wellness Offerings

Alike Health (alike.health

What is the company? How much have they raised to date?

Alike Health is a mental wellness company that uses data and AI to analyze personal health records to help users connect with others that have similar health experiences. Alike Health has raised $5 million in a seed round led by Pitango.

What's their mission? 
In their words, "We are on a mission to unlock the untapped power of patient similarity networks, turning your own medical profile into empowering insights."

Who founded the company? Are their clinicians on the executive team? 
Alike Health was founded by Amnon Bar-Lev, Varda Shalev, and Ohad Zadok. Before starting Alike, Amnon was exec chairman of the board at MDClone and President of Check Point Software Technologies, a public cyber security company with a couple billion in revenue. Varda Shalev is the Chief Medical Officer and had a private practice for more than 29 years. She's also the founder and CEO of the Kahn Sagol Maccabi research and innovation center. Prior to Alike, Ohad was the VP of Tech and Innovatoin at EverCompliant and managed the AI and data group.

What's the business model? How does this company make money? 
Alike Health is currently free to use.

What does one get for paying that price? 
Alike Health offers users a platform to connect with others with similar health conditions and goals. I signed up for the platform, entered in a couple conditions I have, clicked a few things I wanted to see content on, and completed my profile. Users can connect their MyChart and get matched with others who share similar health conditions. Users are then put into a feed of posts and comments with similar users.

What is the cancellation policy? 
Alike Health is currently free.

If applicable, what are the pay/benefits for therapists? 
N/A

The Review 
Alike Health is offering a pretty unique solution to help us feel like we aren't the only one with our diagnosis or condition. The free app was pretty easy to sign up and complete my profile - for free. Everyone uses nicknames so you have no idea who is on the other side. You're also totally free to select whatever conditions, medications, and goals you'd like. While this is advantageous, I found that most of the conversations in my feed were questions and answers for homemade remedies. With no idea who is on the other end making comments many of the posts and comments thereafter were personal stories of reactions to medications, at-home remedies, and even over the counter cocktails that seemed to work. There was also a number of good-hearted comments, people looking for connection, and some genuinely good advice. However, the ongoing battle for this platform will certainly be combating misinformation. While personal experience is valid, it can't always be translated from one person to another. According to their site, Alike as a company does not recognize you or have a profile of you and as such no one could ever recognize you. A user's email is hashed and can not be reverted. From what it sounds like they have no idea who an account actually belongs to. This type of total anonymity is what got Yik Yak, a once popular app on college campuses, in trouble. Alike claims every active user is verified by their healthcare provider; however, we were able to create an account and engage in the feed without connecting any patient portals or being verified by a provider. Currently, Alike Health's terms of use state there's no charge to use the service "until further notice." It's unclear but this could be a sign of future costs to come.

Appa Health (appahealth.com

What is the company? How much have they raised to date?

Appa Health is a mental wellness company for teens, more specifically ages 12-18. They connect teens with non-clinical mentors and coaches and provide access to content. They raised an oversubscribed pre-seed round of just over $1 million in May of 2022.

What's their mission? 
Appa's mission is to provide a platform teens can connect with. Think back to when you were a teen. How often did you feel misunderstood? Appa wants to create a platform that connects teens with support that gets them.

Who founded the company? Are their clinicians on the executive team? 
Appa was founded by Robert Miller, Sean Woodruff, and Dr. Katrina Roundfield. Before co-founding Appa, Robert was involved was VP of Sales at Big Health. He also previously co-founded Compli and BigPie. Before Appa, Sean was a research assistant at NCIRE and an English teacher in Japan. Dr. Katrina Roundfield is the founding clinician and Licensed Clinical Psychologist in the state of California. Before Appa, Dr. Roundfield was Head of Clinical Programs and Innovation at Two Chairs and adjunct faculty at UCSF and USF. She also worked as a clinician in several roles across Chicago.

What's the business model? How does this company make money? 
Appa Health offers a session with a mentor for free and then charges $200 per month. 

What does one get for paying that price? 
Appa Health offers weekly video sessions with a vetted and trained mentor, daily text check-ins, and a 12-week curriculum developed with help from scientists at Harvard, Johns Hopkins, and Yale.

What is the cancellation policy? 
According to their site, you may cancel at any time.

If applicable, what are the pay/benefits for therapists? 
Appa does not hire client-facing therapists to provide therapy. Mentors are hired to offer support.

The Review 
Appa Health is looking at teen mental health from a unique approach. Our teenage years are often a time we don't like or accept advice from a parent, well simply because they are our parent and we're a teen. The founding team of Appa is very strong - healthcare sales, research, and a clinician. The approach is seemingly targeted at non-serious mental illness as it's only mentors and content. The transition and handoff to deeper levels of care will be important. Additionally, the alliance between mentor and teen will be a key indicator of the success of Appa. Appa using mentors instead of clinicians means they can get around licensing. I also wouldn't be surprised to see mentors on Appa become rather popular figures. Teens talk and parents talk. If one mentor is amazing, I wouldn't be surprised to see that being shared among friends or their parents. As private as healthcare is, the world of social media has shown people are willing to talk about what they think works for them and their opinions. Appa's privacy policy is a pretty standard boilerplate document. With that being said, they do state they can share your data with affiliates - and they leave it at that. Appa also has a partner program that works with employers and schools in addition to their direct-to-consumer offering.

BeMe Health (BeMe.com

What is the company? How much have they raised to date?

BeMe is a mobile mental health platform built for teens by bringing together social, gaming, and streaming along with human coaching and clinical care. <-- This bio is pretty much adopted from their website. It has secured $7 million in seed financing.

What's their mission? 
In their words, "Combine engaging technology and human connection to support the mental health and emotional well-being of all teens."

Who founded the company? Are their clinicians on the executive team? 
BeMe Health was founded by Nicoletta Tessler and Mandeep Dhillon. Nicoletta, a Licensed Psychologist, held a variety of mental health leadership roles prior to BeMe. These roles included Divisional VP of Ops at UHS, Regional VP of BH Services at HCA East Florida Division, and SVP over Jackson Health System Mental Health Centers. Prior to BeMe, Mandeep was a product manager at Facebook and has founded several youth and teen-focused media companies. Mandeep has his MBA and JD. Scott Cousino is a member of the board and founder. Scott is the former founder of myStrength and has a long career in finance.

What's the business model? How does this company make money? 
BeMe, the app is free of charge. Appointment costs can vary. 

What does one get for paying that price? 
The app asks teens for basic date of birth informatio to verify they're a teen, what their goals are, and what interests they have. As you can see from the app store, there's a bit of a social-like design to the platform. The main photo on the Apple app store even appears to display content very similar to how Instagram and Snapchat display "Stories." Some of the content is even pulled in right from the Tik Tok API. The Chief Product Officer was quoted in a Fast Company article saying "No kid wakes up thinking, "how do I work on mental health, so we try to use gaming and quests to help them." This gamified approach to mental health could increase usage and retention relative to other platforms. 

What is the cancellation policy? 
The app is free of charge so you can delete the app at anytime. 

If applicable, what are the pay/benefits for therapists? 
Clinical care is provided through a partnership with Thriveworks. See Thriveworks for pay. 

The Review 
BeMe Health is combining content, social, coaching, and clinical care all under one "roof" through a variety of partnerships. At the end of 2021, BeMe announced its funding and partnerships with several payors. Through its partnership with Thriveworks it is able to offer clinical care and accept most insurance plans. There are currently 89 reviews on the Apple app store and the majority of them are very positive. The negative and 1-star reviews appear to be people who have had trouble getting the app to not crash upon signing up. So, once you've gotten past that part, there seem to be a fair number of positive experiences. Since they use the Tik Tok developer API, we did confirm with BeMe Health that there is zero data shared back to Tik Tok. 

Meme Therappy (memetherappy.com

What is the company? How much have they raised to date?

Meme Therappy is a mental health and wellness platform focused on using social content (memes) and activities to get teens and young adults engaged with their mental health.

What's their mission? 
Meme therappy's mission is to use today's social trends combined with the latest technology to build an online mental health experience people actually use.

Who founded the company? Are their clinicians on the executive team? 
Meme therappy was founded by Ari Rosenblum. Ari did participate in the What if Fellowship 7th cohort, a popular fellowship for mental health startups. While Ari's rather new to LinkedIn and does not have previously listed employment, his profile does share he is a Rabbi. 

What's the business model? How does this company make money? 
Meme therappy appears to be going the B2B route. In the top right of their site they have a "for businesses" header. This approach makes sense as the price of acquiring D2C clients has continued to rise for mental wellness startups. However, being a meme-named platform might make it a difficult sell to businesses.

What does one get for paying that price? 
While the app is yet to be released, it will be a mixture of a social feed with meme sharing, personal journaling and mood tracking, plus it'll use the latest facial imaging technology to determine several biometrics.

What is the cancellation policy? 
App is yet to be released.

If applicable, what are the pay/benefits for therapists? 
Meme Therappy does not employ clinicians. 

The Review 
Meme Therappy is another mental health platform taking a social media angle to increase engagement and in turn hopefully result in better outcomes. Mental health memes have exploded over the past years across Instagram and Tik Tok. Will Meme Therappy provide enough of an added benefit to get users focused on posting these on Meme Therappy rather than other social media platforms? The ongoing tracking and facial technologies provide advanced options for mental health improvement relative to typical social media platforms. However, it will be interesting to see how Meme helps users get to the next level of care if they need it. 

Remble (remble.com

What is the company? How much have they raised to date?

Remble is a therapist-led on demand relationship wellness platform that just announced a $1.4 million dollar round.

What's their mission? 
Remble's mission to help us build longer lasting relationships and a better you.

Who founded the company? Are their clinicians on the executive team? 
Remble was started by Jordan Green. Prior to founding Remble and becoming its CEO, Jordan has been a therapist and coach to individuals, couples, and families seeking therapy. Jordan is an LCSW based in Oklahoma and has a massive social media following. Her Instagram platform alone has more than 248,000 followers!!! This provides Remble a huge marketing platform. On the day of the announcement of the funding and Remble, Jordan hosted an Instagram live to announce the new platform. The announcement post is currently pinned on Jordan's Instagram. Most of Jordan's posts appear to get 800 to 3,000 likes with the occassional post breaking out to 7,000 to 9,000 likes. The post announcing Remble from July 28th only has 178 likes with 24 comments. 

What's the business model? How does this company make money? 
Remble chargers users a monthly or annual subscription. The monthly cost is $19.99 while the annual cost is $119.99 or 50% off the monthly price.

What does one get for paying that price? 
Remble is a content focused app. When signing up, you're asked what brings you Remble and what topics you're looking for content on. According to the sign up process they're adding content every week. Available reasons and topics include relationships, break up recovery, career, addictive behavior, grief, eating disorders, and more. Daily Remble's are content brought to you by clinicians, in Tik Tok style vertical videos. Other popular creators like Matthias Barker, LMHC are also featured here. Remble also has guided journeys that range anywhere from a single day to weeks worth of content. These guided journeys are locked down and only available to paying subscribers.

What is the cancellation policy? 
App is yet to be released.

If applicable, what are the pay/benefits for therapists? 
Remble doesn't employ to clinicians to see clients; however, they do have a number of mental health content contributors that they pay. Interested clinicians can email content@remble.com  and they'll get in touch with additional details and compensation structure.

The Review 
Remble is another mental health app focused on content. Remble's niche approach of focusing on relationships could drive adoption for couple's looking to work on something together. The accountability effect and community effect of relationships might help Remble drive adoption. Additionally, the founder and content contributor's following could help drive adoption as they reach out to their own social media followings. This could also be an obstacle. Whether Remble allows or disallows the content to be cross-posted on other platforms, users can remain on typical platforms like Tik Tok and Youtube to follow their creators. Remble will have to be excellent on selling the value of their longer-form pathways. This also means their competing against broader platforms focusing on content and other services, like Coa. Remble does acknowledge they may sell data that is aggregated and anonymized. In fact, their privacy policy states they can pretty much do whatever they want with this type of data. It's important to understand that this data does not identify you. 

Sero Health (hellosero.com

What is the company? How much have they raised to date?

Sero Health is a hardware and software company that has built Sero Stones to help increase access to EMDR techniques. Sero has not publicized any funding.

What's their mission? 
Sero's mission is to change people's lives through EMDR, the same way it changed the lives of the founders.

Who founded the company? Are their clinicians on the executive team? 
Sero Health was founded by Tyler Beaty and Ciaran Murphy. Tyler was an EMDR client himself. Prior to founding Sero, Tyler founded Afterhours, an agency to help tech founders tell their brand stories and create product experiences with design. He also founded Collective which was a community building platform. Ciaran was the VP of Engineering at Better & Better, a Senior Mechanical Engineer at Netgear, and Harware Product Manager at Meural.

What's the business model? How does this company make money? 
The first batch of Sero Stones was sold for $349 and will be delivered in December of 2022.

What does one get for paying that price? 
Sero provides an upgraded experience to tappers for EMDR therapy. Better vibrations, lighting, wireless charging and easy-to-handle Sero Stones. The stones also come alongside an app that is yet to be released. The stones could be purchased by the therapist or directly by clients. Sero Stones can be used during in-person sessions and even virtual sessions.

What is the cancellation policy? 
The app to go alongside Sero Stones is yet to be released.

If applicable, what are the pay/benefits for therapists? 
Sero doesn't employ therapists for services.

The Review 
Sero Health is perhaps the most clinically focused hardware startup in mental health right now. While most wellness hardware startups are focused on sleep, activity, and mood, Sero is going straight to proven therapy techniques. If you're wondering why they're in mental wellness, it's mainly because the company isn't actually providing therapy services themselves, yet they can also be used directly by the patient so it doesn't fall into Practice Administration. With the launch of the first batch in 2022, it's likely studies for effectiveness will come out sometimes in 2023. These studies will be key in larger scale adoption and perhaps even engagement from insurers.

Twill (fka Happify Health) (twill.health

What is the company? How much have they raised to date?

In their words, Twill combines digital therapeutics, well-being products, community-based care, live coaching, and clinician-trained AI to guide each person to the care they need, when they need it, in the way they want. In 2021, Twill raised a $73 million series D last year and has raised more than $118 million overall.

What's their mission? 
According to a recent LinkedIn post by co-founder Ofer Leidner, their mission is to untangle healthcare complexity, weave services and guide people to a more connected, precise and personalized care on an open and configurable platform

Who founded the company? Are their clinicians on the executive team? 
Twill was founded by Tomer Ben-Kiki and Ofer Leidner. Prior to founding Twill, Tomer was the founder of a gaming company, Oberon Media, and an e-commerce company. Prior to that, Tomer was in the Israeli Defense Forces. Prior to Twill, Ofer was also a co-founder at Oberon. Prior to Oberon, Ofer mostly worked in Tel Aviv and NYC finance. Twill's highest ranking clinician is Murray Zucker, a psychiatrist who has worked in large group practice and holds leadership experience from Optum.

What's the business model? How does this company make money? 
Twill sells to employers, pharma, and health plans. Based on Twill's functionality and clients, a common business model for their types of services is charged on per member per month.

What does one get for paying that price? 
Twill's clients (employers, pharma, and health plans) are purchasing Twill for their members to have access to Twill Care, Twill Therapeutics, and Happify by Twill. According to their site, Twill touches more than 18 million lives. Twill combines support with community, content, evidence-based activities, digital therapeutics and more to bring together mental and physical health.

What is the cancellation policy? 
According to the terms, individual users may terminate access to services anytime. If you're in a B2B contract, we imagine there's a different set of terms. As we've mentioned previously these B2B contracts are often at least annual contracts.

If applicable, what are the pay/benefits for therapists? 
N/A.

The Review 
Twill got its start as Happify Health in 2011 and has since grown to be quite a force and brand which may not be surprising they're one of the few healthtech companies we've seen with a Chief Brand Officer. They technically have a dozen roles in the C-Suite. Twill is a data company and in a way it's right in their trademarked slogan, "The Intelligent Healing" Company. Between open roles for machine learning engineers and their privacy policy talking about using data to personalize experiences, Twill has continued to improve thanks to their focus on using data to create intelligent and personalized experiences.

Mental Health Services

Bend Health (bendhealth.com

What is the company? How much have they raised to date?

Bend Health is a family care company providing mental healthcare to minors aged 1-17. They have raised funding but have not publicly disclosed anything at this time.

What's their mission? 
Bend Health wants to empower families to care when and where they need it.

Who founded the company? Are their clinicians on the executive team? 
Bend Health was founded by Dr. Monika Roots. In addition to being a psychiatrist, Dr. Roots has led several other companies before starting Bend. These roles included Chief Psychiatric Officer at Psych Hub, Chief Medical Officer at Sanvello, VP of BH at Teladoc, and CMO at CogCubed. Bend Health was also co-founded by Kurt Roots. Kurt has been VP of New Products at Health IQ, VP of Data Science at Teladoc and was CEO of CogCubed.


What's the business model? How does this company make money? 
Bend Health currently accepts United Healthcare, Optum, Bind, and Medica. They also have a B2B approach with health plans, systems, and employers.

Cash pay costs include $79.99 per month for coaching, $159.99 per month for therapy + coaching, and $219.99 for coaching, therapy, and medications.

What does one get for paying that price? 
Bend Health offers outpatient mental health and substance use care in sub-acute to severe cases. Bend creates specific care paths based on client's needs. Plans vary but include live video sessions, unlimited messaging, parent skills training, collaboration with a primary care physician, monthly progress reports,  and more.

Bend clinicians use CBT, DBT, ERP, ACT, PMT, PCIT. 

What is the cancellation policy? 
Bend is a monthly subscription; however, they do provide a money back guarantee you can find in the FAQs on their site.

If applicable, what are the pay/benefits for therapists? 
For full time roles, including clinicians, Bend funds health benefits and allows clinicians to work remotely. Bend Health denied sharing pay ranges for clinicians as the number of factors are too great to share salary ranges.

The Review 
Bend Health is founded by a strong executive team with clinical expertise. The extra emphasis on integrating with primary care physicians separates Bend from other offerings in this space. At the time of writing Bend is in 40 states but according to their executive team they should be in all 50 by end of year. Most of their team and clinicians are W2 which is great because that provides more benefits than 1099 roles. Unlike other offerings, Bend provides a money back guarantee.  

Brightline (hellobrightline.com

What is the company? How much have they raised to date?

Brightline brings virtual and in person behavioral health care to families when and where they need it most. Brightline has raised more than $170 million and was last valued at more than $700 million.

What's their mission? 
Brightline is helping to build a bright future for kids and teens by providing extraordinary care directly to families.

Who founded the company? Are their clinicians on the executive team? 
Brightline was founded by Naomi Allen and Giovanni Colella. Naomi is currently the CEO while Giovanni sits on the Board and is a medical doctor. Naomi has previously held several executive/founding roles, including Chief Growth Officer at Livongo, founder at Castlight Health. Before those roles she held several positions at major consulting companies. Before founding Brightline, Giovannia received his Doctor of Medicine from the Universita Degli Studi di Milano. He was also a co-founder and CEO of Castlight Health.

Brightline does have a current Chief Psychiatric Officer.


What's the business model? How does this company make money? 
Brightline works with employers and takes a number of insurances.

What does one get for paying that price? 
Brightline offers Connect+, Coaching, and Care. Connect+ is your personalized tips and resources. Coaching provides live sessions with coaches to help kids and teens with common challenges. Care is access to licensed mental health providers, therapists and psychiatrists. Brightline's suite of offerings mean some type of care or chat experience is available on demand when you need it.

What is the cancellation policy? 
According to their terms of service, you can stop using the services at any time.

If applicable, what are the pay/benefits for therapists? 
According to Glassdoor, reported therapist pay ranges from $50,380 to $75,000. Brightline offers PTO, coverage of cross-licensing costs, and mentorship and professional development.

The Review 
With a $700 million + valuation, Brightline is one of the largest pediatric mental health startups. As CEO, Naomi Allen has an amazing 90% approval on Glassdoor across 28 reviews. Most of the reviews over the past several months are very positive, including several reviews from therapists. There are some reviews that demonstrate a need for an increased focus on diversity. Brightline does not have Facebook Pixel on the questionnaire intake process on its website.

Brightside Health (brightside.com

What is the company? How much have they raised to date?

Brightside is a mental health provider focusing on therapy and med management for anxiety and depression. Brightside has raised more than $75 million.

What's their mission? 
Brightside's mission is to deliver life-changing anxiety and depression care to everyone who needs it.

Who founded the company? Are their clinicians on the executive team? 
Brightside was founded by Brad Kittredge, Mimi Winsberg MD , and Jeremy Barth. Prior to founding Brightside in 2017, Brad was VP of Product at Lantern and 23&Me. He was also involved in product at Jawbone. Before Brightside, Mimi was in private practice for more than 25 years, a psychiatrist for Facebook's Health Center, Head of Psychiatry at Ginger, and Medical Director at Lyra.


What's the business model? How does this company make money? 
Brightside works with employers and takes a number of insurances. Brightside may be covered by your insurance, but if not the following prices apply. Medication is $95 per month plus the cost of any prescriptions you are prescribed. Therapy is $299 per month. Therapy + meds is $349 per month. 

What does one get for paying that price? 
Brightside offers medication, therapy, and meds + therapy. According to their site 86% of Brightside members feel better within 12 weeks. 

What is the cancellation policy? 
To cancel a subscription, members can login to their Brightside Portal and select “Settings” from the menu bar. From there, select “Manage Plan” and select the appropriate option.

If applicable, what are the pay/benefits for therapists? 
Brightside's Careers page doesn't actually list individual clinical roles. It's more of a lead capture form. Inquiring clinicians can read more about the flexibility in work schedules, streamlined tech, professional development, and more. Here's a note from Brightside on Glassdoor "we hire a mix of full-time employees and contractors to support our members, with a unique compensation structure for each group depending on panel size and services provided. Compensation is evaluated periodically by our Finance and Clinical Leadership Team to ensure we continue to pay competitively."

The Review 
Brightside's CEO has an impressive 88% approval by Brightside employees on Glassdoor. Their combination of cash pay and insurance/employer offerings makes them a widely available offering. According to their site, their insurance coverage represents more than 60 million lives. Brightside has a number of 5 star clinician reviews, something we haven't really seen yet. As they are a private company, we don't know their financials; however, if history repeats itself Brightside will have to raise money again. They do charge more than other platforms which may actually place them in a better spot. Brightside is using Facebook Pixel on its marketing site and on its intake process on the website. The Pixel anonymously shares statistics between clicks and website events.

Embark Behavioral Health (embarkbh.com

What is the company? How much have they raised to date?

Embark operates a network of treatment and therapy programs for preteens through young adults and specialize in anxiety, depression, and some other mental health and substance use issues. While Embark has been around for a couple decades, their real push for growth expanded during the pandemic.

What's their mission? 
Embark's mission is to take the all-time high rates of youth mental illness today to all-time lows by 2028.

Who founded the company? Are their clinicians on the executive team? 
While Embark was founded years ago, its current CEO took over in 2011, Alex Stavros. Prior to becoming CEO, Alex held several finance and investment roles, including starting his own firm Lia Capital. Prior to that, he worked at Cambridge Associates and the Private Overseas Investment Corporation. Cambridge the world's largest investment advisory firm to nonprofits. Embark's Chief Clinical Officer is Rob Gent, who is also one of the founding members of embark. Rob is the lead developer of the proprietary CASA Developmental Framework. Embark is one of the few organizations with a Chief Marketing Officer who has a clinical background. The CMO tom Ahern began his career as a school psychologist.


What's the business model? How does this company make money? 
Embark is out of network but works with a number of the largest insurers, including but not limited to United Healthcare, Aetna, Anthem, Kaiser Permanente, BCBS, and more.

What does one get for paying that price? 
Embark offers a wide variety of options for care that can be seen in the photo.


What is the cancellation policy? 
Cancellation policies vary based on type of care. For example, virtual care must pre-paid for the month and thus you should look to cancel before the month begins

If applicable, what are the pay/benefits for therapists? 
In addition to in person roles in a number of states, Embark also hires entirely virtual therapists. While the salary pay will vary, the Tyson's Corner location did offer the following for a therapist: " $10,000 Signing Bonus Medical Dental & Vision Life Insurance 401K w/match PTO & Paid Holidays."

The Review 
Embark has an established brand and offering in the space that may attract clients. It's breadth of offerings gives potential clients the option to connect with Embark and meet with an admissions advisor before settling on the best path forward. Many startups in the space today focus on a specific type of offering, like entirely virtual care. The mixture of virtual and a variety of in-person options make Embark an appealing offering.

Field Trip Health (fieldtriphealth.com

What is the company? How much have they raised to date?

Field Trip Health is a psychedelic-assisted therapy provider. Today Field Trip Health is actually Reunion Neuroscience and Field Trip Health and Wellness. Reunion is listed on the NASDAQ.

What's their mission? 
Its mission is to bring the world to life through psychedelics and psychedelic assisted psychotherapy.

Who founded the company? Are their clinicians on the executive team? 
Field Trip was founded by Joseph del Moral, Ronan Levy, Hannan Fleiman, Mujeeb Jafferi, and Dr. Ryan Yermus. Joseph is currently the CEO of Reunion Neuroscience and was previously on the board of Felix Health, the CEO of Canadian Cannabis Clinics, and on the board of Aurora Cannabis. Ronan is currently the CEO of Field Trip and was previously Principal at a law firm, SVP of Business and Corporate Affairs at Aurora Cannabis, co-founder at CanvasRx Holdings, and multiple positions as an attorney. Prior to Field Trip, Hannan was President at Trait Biosciences, cofounder and COO of Canadian Cannabis Clinics, Cofounder of CanvasRx and VP of Ops at Just Energy. Hannan also operates a life sciences and eSports VC firm. Prior to Field Trip, Mujeeb held a number of roles at Just Energy eventually working his way up to President.


What's the business model? How does this company make money? 
Field Trip Health offers a variety of services that range from $1,399 to at-home treatment to $6,750 for individual treatment with extra support. 

What does one get for paying that price? 
Depending on the package, you may get anywhere from 10-13 sessions. Your package includes a medical consultation, therapy intake session, a preparation session, ketamine exploration (4-6 sessions), and integration sessions.

What is the cancellation policy? 
Field Trip requires a $100 deposit after completing a questionnaire. If at any point you wish to cancel your treatment you may do so and get a refund for unused sessions. In order to get refunded for a session, cancellation must be provided at least 48 hours in advance.

If applicable, what are the pay/benefits for therapists? 
Field Trip hires full-time, part-time, and contracted therapists.

The Review 
Field Trip Health is an industry leader in advancing psychedelic care. Their two-pronged approach with Reunion and Field Trip means they're working both on the science and care delivery side. The hefty price tag thankfully comes with the ability to cancel if the service doesn't seem to be working out. The executive has a clear history of leading healthcare organizations and working on alternative care methods like cannabis. Field Trip is uniquely positioned to succeed with many regulatory changes expected to come in the next months and years for psychedelics.

Hims and Hers (forhims.com / forhers.com

What is the company? How much have they raised to date?

Hims and Hers is national telehealth brand that started selling products related to hair loss, sexual and reproductive health. Over the past several years they've added more wellness and mental health offerings. It raised more than $230 million and is now a public company trading as HIMS.

What's their mission? 
Hims & Hers was created to eliminate the stigma around health and wellness issues.

Who founded the company? Are their clinicians on the executive team? 
Hims and Hers was founded by Andrew Dudum in 2016. Andrew is as much of a serial entrepreneur as it gets. His LinkedIn is filled with Cofounder, Cofounder, Cofounder. Some of the ventures he's founded include Atomic, Homebound, Terminal, Bungalow, and Ever Co. He is an investor in numerous other copmanies including Mira, TalkIQ, Universe, Trumaker, and CanopyCo. He was the founder of LendforPeace.org which provided micro-loans to Palestinian women in the West Bank and Gaza.


What's the business model? How does this company make money? 
Hims and Hers is an online store which provides a mixture of over-the-counter and prescription health and wellness products. 

What does one get for paying that price? 
It depends. You can get everything from sleep gummies to generic Viagra to anti-depressants to hair care. It's clear they have a large focus on mental health as it's the headlining section of forhers.com while forhims.com is mainly headlined by sexual wellness and mental health.

What is the cancellation policy? 
hims and hers gets a majority of their revenue from subscriptions.

If applicable, what are the pay/benefits for therapists? 
N/A

The Review 
hims and hers certainly didn't get its start in mental health, but it found its way there during the pandemic. The platform once popular for hair loss medication, generic viagra, and premature ejaculation pills, is now all in on mental health. Its consumerized approach to healthcare worked in a number of categories and the offering looks similar in mental health. Right from the home page "Anxiety & Depression" is sat right next to a hims branded pill bottle as if i can simply shop for pills. The process requires some initial information before I'm matched with a provider.  The CEO said in a recent earnings call that while each element of their ecosystem can drive success on its own, the most compelling results can come when they work harmoniously together. It sounds like hims and hers sees its future as its mental health service working alongside selling the other products it started out with. Its brand presence and in-store offerings in CVS and Walgreens give it a leg up on virtual-only offerings.

Lifestance (lifestance.com

What is the company? How much have they raised to date?

Lifestance is a mental health organization with dozens of outpatient practices around the country. They continue to grow by acquiring practices and are currently listed publicly on the stock market at LFST.

What's their mission? 
In their words, "At LifeStance, patient care is paramount – the driving force in everything we do. LifeStance is committed to state-of-the-art clinical excellence, to partnership and collaboration with other treating health care providers to ensure continuity of care, to the utilization of data to individually tailor services for continual improvement in outcomes, and to empowering patients to make informed choices and help them achieve their goals."

Who founded the company? Are their clinicians on the executive team? 
Lifestance was founded by Michael Lester and Danish Qureshi. Michael has recently had a number of advisory and board positions, including at Silversmith Capital Partners and Upperline Health. He has held multiple venture roles and been CEO at Radiant Research, Accelecare, and multiple other organizations. Prior to Lifestance, Danish worked at Healogics and Accelecare at SVP of Strategic Initiatives and COO respectively.

Lifestance's highest ranking clinicians are Chief Medical Officer, Anisha Patel-Dunn D.O. and newly appointed VP of Compliance and Chief Privacy Officer, Matthew Rosen.

What's the business model? How does this company make money? 
Lifestance makes money by providing mental health care. They accept most insurances.

What does one get for paying that price? 
Lifestance offers mental health care in more than half the states across the country. Lifestance has a variety of licensed clinicians ranging from psychologists to psychiatrists and more. It's no surprise they employ over 5,000 thousand clinicians. Lifestance offers both virtual and in-person appointments. Lifestance provides individual, couples, and child and adolescent therapy.

What is the cancellation policy? 
N/A

If applicable, what are the pay/benefits for therapists? 
Lifestance does offer a suite of benefits, including health/dental/vision/life insurance, 401k (with match), an annual stock award for clinicians, paid parental leave, continuing education, and more. Depending on license, location, and experience the earning potential ranges from $70,000 to $120,000 for therapists.

A review on Glassdoor from an LMFT shared she gets 48 hours of PTO.

The Review 
Lifestance is led by an extremely experienced executive team with a history of success. As it grows, Lifestance can balance the operational efficiencies by purchasing software licenses in large volumes with the additional corporate overhead. Lifestance's stock is down more than 60% since going public and none of its past five quarters have been profitable while they're in growth mode. For clinician's Lifestance uses AdvancedMD as its EHR and heavily utilizes Vsee as its telehealth platform. On Twitter, AdvancedMD said they were honored to be a part of Lifestance's journey back in 2021 when Lifestance went public. According to Glassdoor, Lifestance doesn't have as good a reputation among employees as some of the other large companies we reviewed in V1, only 54% of employees that submitted a review approve of the CEO. Lifestance has been under investigation for misleading/failing to disclose material information leading up to its IPO. Nothing has been released further on the investigation. Multiple reviews report high turnover and salaries shared by hiring managers are unrealistic. Other therapist reviews do report decent pay.

Meru Health (meruhealth.com

What is the company? How much have they raised to date?

Meru Health is a mental healthcare provider that has raised more than $44 million dollars.

What's their mission? 
Their mission is to empower 10 million people suffering from mental health challenges by 2027.

Who founded the company? Are their clinicians on the executive team? 
Meru Helath was founded by Kristian RantaRiku Lindholm, and Albert Nazander. Meru Health went through the Y Combinator Summer 2018 batch. Before founding Meru Health, Kristian was the co-founder of a medtech company based in Helsinki that focused on diabetes. Riku was at the same medtech company as Kristian for years, working in marketing and business development. Albert is the CTO and previously held business development and technical roles in a variety of companies in Helsinki.

Meru Health's senior most clinician is Erin Hartley, LMFT, VP of Clinical Strategy.

What's the business model? How does this company make money? 
Meru Health works with insurance companies and employers. According to their sign up process, the Meru Health program is the equivalent to 4 "Mental Health Office Visits" and an individual will be charged the same co-pay as they would normally expect to with their insurance.

What does one get for paying that price? 
Meru Health offers a variety of services, including uniquely a device to measure heart rate variability. Additionally, a dedicated therapist, weekly lessons, anonymous peer support groups, psychiatrist support, and primary care physician collaboration. According to Meru, 8/10 people that completed Meru's program showed signs of improvement or recovery.

What is the cancellation policy? 
Meru Health does not detail a cancellation policy for its 12 step program.

If applicable, what are the pay/benefits for therapists? 
W2 employees enjoy 4 weeks of PTO, a flexible schedule, and company offsite. According to Glassdoor reported salaries, therapists could earn anywhere from $66,000 to six figures.

The Review 
Meru Health is a quickly growing brand in the mental health space despite raising just a fraction of what some of the other names on this list have. Their focus on additional biofeedback provides them a unique angle in the market. The National Institute of Mental Health awarded Meru a $2 million grant in May to study nextgen digital mental health solutions. According to their site, After program completion, 75% of people are in depression or anxiety symptom remission* and 85% of people show clinically significant change**. The Meru Health Program is the only intervention to show that these treatment gains last 12 months after the end of treatment." The Glassdoor reviews, while limited, rave about the company. Therapists do acknowledge some fluctuating caseloads and the variance state by state, but the demand for Meru seems to be growing.

NOCD (treatmyocd.com

What is the company? How much have they raised to date?

Nocd is a mental health company focused on the treatment of obsessive-compulsive disorder or OCD. The company has raised more than $45 million.

What's their mission? 
In their words, "To restore hope for people with OCD through better awareness and treatment."

Who founded the company? Are their clinicians on the executive team? 
NOCD was founded by Stephen Smith, Ilyas Patanam and Anil Vaitla. Stephen started NOCD while he was in pursuit of his Bachelor's degree in Chinese Language and Economics according to LinkedIn. He was also a student athlete. However, according to LinkedIn other cofounders didn't join until a few years later. Ilyas is currently the Chief Growth Officer and has a background in data science and research from a number of esteemed organizations. Anil Vaitla was at Hulu before NOCD. His LinkedIn career descriptions are funny if you want to take a look. For example, his role at Hulu is listed as Hulugan. NOCD's highest ranking clinician is Chief Clinical Officer, Patrick McGrath.


What's the business model? How does this company make money? 
NOCD is primarily director to consumer and accepts a number of insurances including United, BCBS, and Cigna. NOCD charges $170 per session with payment plan flexibility.

What does one get for paying that price? 
NOCD offers therapy and medication management services.

What is the cancellation policy? 
NOCD users may cancel at any time. However, you must provide cancellation notice at least 48 hours prior to a session or be charged $170.

If applicable, what are the pay/benefits for therapists? 
NOCD brings clinicians on as contractors. One unique aspect of NOCD is they provide ERP training (a form of CBT) to clinicians before seeing patients to ensure they have the needed training before seeing clients. NOCD also partners with Violet to provide CEUs.

The Review 
NOCD has quickly grown thanks to its clear value proposition - they treat OCD. While many mental health companies have extremely broad messaging, focusing on OCD has allowed NOCD to provide consistent and concise messaging. There are a number of therapist reviews that detail abrupt policy changes and high demand for clinical hours which can lead to feeling burnt out. There is a review that details part-time therapists are contractors, which makes sense. However, the review goes on to share the micromanagement contractors still face. These are isolated reviews and it's not uncommon for startups to quickly adapt policy, etc as the organization grows.  It is great to see NOCD offering specialized training and partnerships for clinical training and cultural competency. If you're a therapist considering NOCD, be aware that yes this is a startup (as many are on this list) so there may be continued changes but this is a great way to enhance your skills with ERP and clients with OCD. Here's an article released by CEO, Stephen Smith, addressing the good, the bad, and ugly of virtual behavioral health.

Resilience Labs (resiliencelab.us

What is the company? How much have they raised to date?

Resilience Lab is a mental health provider that uses proprietary matching algorithms to connect individuals with therapists based on the individual's personal needs. Resilience has not publicly announced any fundraising.

What's their mission? 
Resilience's mission is to create a systemic impact in the US mental health market by improving access to quality care.

Who founded the company? Are their clinicians on the executive team? 
Resilience Labs was founded by Marc Goldberg and Christine Carville. Prior to Resilience Marc was the founding partner at Maslow Capital Partners, focused on building a merchant bank focused on growth companies, and investing in information and energy sectors. Marc's also been on the board of a variety of startups, many being based in Paris. Christine is currently the Chief Clinical Officer and has held several clinical roles in NYC, including running her own private practice for more than a decade and being a Director, ACT Team at Metropolitan Hospital.


What's the business model? How does this company make money? 
Resilience Labs works with a number of insurance companies including, United, Harvard Pilgrim, Oscar, UMR, Humana, and more. Additionally, cash pay rates can vary by therapist. They also offer a sliding fee for individuals with income constraints.
  1. Individual therapy $100-$200 per session
  2. Couples therapy $150-$250 per session
  3. Family therapy $150-$250 per session
  4. Parenting support $150-$250 per session

What does one get for paying that price? 
Resilience's matching engine and care coordinators will help individuals get connected with the right therapist. Depending on the session type, they range from 45-60 minutes. 

What is the cancellation policy? 
Resilience doesn't offer subscriptions.

If applicable, what are the pay/benefits for therapists? 
According to Resilience's website, clinicians can join as a W2 clinician needing supervision (up to $67K + benefits), a contracted clinician(up to $100K), or a W2 supervising clinician (up to $160K + benefits).

The Review 
Resilience Labs is one of the few mental health startup providers really growing with W2 clinicians. As you'll see on the guide, most opportunities for therapists come as 1099 contractor roles. In the last guide, we highlighted the Center for Anxiety which is also growing with W2 clinicians. Resilience Labs approach of hiring clinicians who need supervision and looking to give supervision provides a fitting environment for clinicians trying to grow their professional reach.

Ria Health (riahealth.com

What is the company? How much have they raised to date?

Ria provides evidence-based alcohol treatment, 100% online. Ria Health raised $18 million in June 2022.

What's their mission? 
Ria is committed to helping people establish a positive relationship with alcohol.

Who founded the company? Are their clinicians on the executive team? 
Ria Health was founded by John Mendelson who is currently their Chief Medical Officer. John has been in practice since the 80s and has been a long time scientist and researcher in the field. Often specializing in alcohol and drug use, Ria Health is Dr. Mendelson's latest venture into digital health startups. In addition to John, Alison Mankowski is a clinician executive on the team as VP of Client Development. Alison is an LCSW.


What's the business model? How does this company make money? 
Ria Health is in-network with several insurance plans, including Anthem, Optum, United Healthcare and does offer payment plans for those paying out of pocket.

What does one get for paying that price? 
Ria Health is an entirely virtual platform. After signing up, you're connected with a member of the medical team through video chat. Ongoing, Ria offers medication, coaching and digital tools to track your progress. According to Ria's site they've helped more than 4,000 individuals.

What is the cancellation policy? 
Ria offers both monthly and annual subscriptions. You may select to not renew at any time to avoid being charged in the future. If you wish to cancel an annual subscription, you will be charged for services delivered up to the period in which you cancel service.

If applicable, what are the pay/benefits for therapists? 
There's not details on pay for Ria Health providers; however, we can determine that clinicians are contracted. The "benefits" section on their roles they're hiring is generic so the benefits are not necessarily for the specific role you're looking at.

The Review 
Similar to a number of services we've included in this issue, Ria Health has decided to focus on a specific set of clients rather than being a broad service mental health platform. One of their key competitors, WorkIt Health is featured just a couple rows below and Confidant Health was in version 1. Ria's Google and App store reviews don't have much to offer with very little reviews within the last 6 months. Here's a good Reddit thread of clients sharing story with a wondering individual. There's minimal Glassdoor reviews; however, they are very positive.

Seven Starling (sevenstarling.com

What is the company? How much have they raised to date?

Seven Starling is a mental health service providing viirtual care for every stage of motherhood. They raised $2.9 million in September 2021.

What's their mission? 
In their words, Seven Starling's mission is to "to help women and caregivers navigate the most meaningful transitions in their lives."

Who founded the company? Are their clinicians on the executive team? 
Seven Starling was founded by Tina Beilinson, Sophia Richter, and Julia Cole. Before starting Seven Starling and becoming its CEO, Tine was responsible for business development at self-driving car company Waymo. She was also responsible for strategy and corporate development at Warby Parker. Before joining as Chief Product Officer, Sophia was pursuing her MBA at Harvard and was a Summer Associate at Cherry Ventures, an early stage investment firm focused on women's health. Prior to pursuing her MBA, Sophia was AVP, Stategy at the NYC Economic Development Corporation and spent some time at Boston Consulting Group. Julia Cole is currently COO of Seven Starling. Prior to Sevenm, she was an MBA Summer Associate at Moellis and Company and Strategy Associate at Kind.


What's the business model? How does this company make money? 
Seven Starling is not currently in-network with insurance. According to the funding round press releases, pricing starts around $37 per month. They're unique in that they do not share pricing on their marketing website.

What does one get for paying that price? 
After completing a short intake assessment on their site to confirm Seven Starling is a good fit, they'll match you with a licensed therapist to help personalize your treatment plan which includes a mixture of individual and group support.

What is the cancellation policy? 
According to the FAQ, you can cancel your subscription at anytime.

If applicable, what are the pay/benefits for therapists? 
Contract work, $60/hour, they expect 10 hours per week of availability 

The Review 
Seven Starling is pursuing a niche space in the digital mental health market. Seven Starling is a newer startup compared to many other on this list. Their mission will be near and dear to many mothers reading this who have gone through postpartum depression.  As a newer startup, their rate at $60/hr is on the lower end. Seven Starling uses the popular digital health company Healthie as their EHR as noted in their privacy policy. Seven Starling has the right to do what they want with anonymized or aggregated data. Seven Starling does have Facebook Pixel installed on their online intake questionnaire and addresses it in their policy. "We do not share personal information with Facebook, but given that Facebook knows the identity of their users, they may link the fact you clicked on our ad with your identity.  Further, we report app events to Facebook to help optimize our campaigns, but we do not share with Facebook the meaning of such events. In other words, Facebook will receive information about your usage of the app but not any personal, medical or health related content."

Thriveworks (thriveworks.com

What is the company? How much have they raised to date?

Thriveworks offers in person and online therapy and psychiatry for a variety of reasons, including depression, anxiety, relationship and marriage problems. Thriveworks has raised more than $340 million and operates more than 300 centers.

What's their mission? 
Thriveworks believes  everyone can benefit from working with a skilled and caring mental health professional.

Who founded the company? Are their clinicians on the executive team? 
Thriveworks was founded by AJ Centore. He was the CEO for 14 years before moving to Chairman in January of 2022. AJ is a multistate licensed LPC and is on the advisory committee for the Amaerican Counseling Association Foundation. Today, Thriveworks has both a Chief Counseling Officer who is an LPC and a Chief Medical Officer. They also have an LCSW as their Chief Compliance Officer.


What's the business model? How does this company make money? 
Thriveworks accepts many insurance plans, including Anthem, Optum, United, Aetna, Cigna, Humana, and more. Additionally, the offer a membership model that works alongside insurance or cash pay visits start at $99 per session.

What does one get for paying that price? 
Thriveworks has hundreds of in-person and virtual practices around the country. They also provide email and phone access to providers in between session and access to coaches for Q&A.

What is the cancellation policy? 
Thriveworks has a 100% satisfaction guarantee and offers 23.5 hour cancellations.

If applicable, what are the pay/benefits for therapists? 
Glassdoor reviews report rates of $50-55 per clinical hour and no additional pay for couples therapy. These rates likely vary by license, experience, and location.

The Review 
Thriveworks is not dissimilar to an organization we reviewed earlier in this guide and one in our previous guide. Foresight, Lifestance, and Thriveworks have all built a business model that offers virtual care but at its core is also a tremendous in-person offering. With more than 300 clinics around the country, Thriveworks is probably near you. Thriveworks only has a 56% approval of the CEO on Glassdoor and only 51% would recommend to a friend. The Glassdoor reviews follow a trend and one reviewer even points it out themselves. The five star reviews are largely by upper level management, VPs, etc, and anonymous employees. In fact some of the most recent reviews at the time of writing are by the VP Sales and VP of IT. Moving beyond those reveal a string of 1-3 star reviews by clinicians detailing a number of struggles. Among the struggles mentioned include low pay, lack of support for learning the EHR and technical platforms used by clinicians, and billing issues for patients. A number of clinicians report dealing with patients often frustrated working with the billing team. A review from August 30, 2022 states the "billing department is in shambles and often takes more than a month to respond to urgent emails." When you search for reviews by clients of Thriveworks, there not any better. Across 176 reviews of the Thriveworks Cambridge location, they got a rating of 1.5 out of 5 stars. 132 out of 176 reviews are 1 star.

WorkIt Health (workithealth.com

What is the company? How much have they raised to date?

WorkIt Health is a virtual provider for opioid adiction, alcohol use, stimulant addiction, and co-occuring disorders. WorkIt announced a Series C raise of $118 million dollars in Fall of 2021. WorkIt is a certified B Corporation.

What's their mission? 
WorkIt's mission is to create a future free of addiction.

Who founded the company? Are their clinicians on the executive team? 
WorkIt Health was founded by Lisa McLaughlin and Robin McIntosh. They are both currently Co-CEOs. Before starting WorkIt, Lisa had career in education. Lisa worked in partnerships at Gooru, and innovation at the Institute for the Study of Knowledge Management in Education. Prior starting WorkIt, Robin had a career in design and branding. She was the founder and CEO at SIREN, a design studio in San Francisco and co-founder of YogaBudy which empowered teachers to create classes anywhere, anytime.

The only clinical executive listed on their site is M. Justin Coffey who is Chief Medical Officer. Justin has held several psychiatric leadership roles and was VP and CIO of the Menninger Clinic.


What's the business model? How does this company make money? 
WorkIt accepts insurance and offers subscription plans which can be not renewed. WorkIt offers both a "In-Network Subsciption Fee" and a "Basic Service Subscription."

What does one get for paying that price? 
After scheduling an appointment, a care team helps establish your treatment plan and the steps involved. WorkIt provides a mixture of on-demand and live resources ranging from content to coaches and therapists. WorkIt may also prescribe suboxone or naltrexone if medically necessary. 


What is the cancellation policy? 


If applicable, what are the pay/benefits for therapists? 
WorkIt offers both full-time and contracted clinical roles. Full time clinicans receive PTO, medical benefits, 40K + match, reimbursement for licenses, CEs, malpractice coverage, paid maternity/paternity leave, and more.

The Review 
WorkIt is well suited to be a long-term player in the virtual addiction space. After raising more than $100 million last year they have more money than their competitors in their space. It does appear a number of Glassdoor reviews recognize the VC funding has resulted in an increased focus on numbers and growth rather than the quality of care. The reviews by clinicians are limited and vary widely with some reporting pros of flexibility and decent pay with others reporting high turnover and high caseloads.

Wysa Health (wysa.io

What is the company? How much have they raised to date?

Wysa is an AI mental health chatbot that's received breakthrough device designation from the FDA. Wysa has raised more than $25 million.

What's their mission? 
From Wysa, "In an effort to make the world more mentally resilient, we developed Wysa - an AI chatbot that leverages evidence-based cognitive-behavioral techniques (CBT) to make you feel heard. Blended with professional human support, Wysa provides 24/7 high-quality mental health support."

Who founded the company? Are their clinicians on the executive team? 
Wysa was founded by Jo Aggarwal and Ramakant Vempati. Prior to founding Wysa, Jo was the Head of Technology and Innovation at Silatech. Jo also served as Managing Director at Pearson. Prior to Wysa, Ramakant was Senior Advisor at Silatech, Executive Director in the COO's office at Goldman Sachs, Associate Director, Strategy at Barclays, and held other roles in the financial industry.

Wysa's highest ranking clinician is Chief Clinical Officer, Zereana Jess-Huff, Ph.D. who has held executive roles at a number of digital health companies.

What's the business model? How does this company make money? 
Wysa offers a DTC and B2B model. When downloading the app, providing a nickname, and selecting some areas to work on, you're then provided with a few premium tier pricing options. Annual for $74.99, monthly for $11.99, and lifetime for $219.99. You can select to stay with the basic option for free which still provides the penguin chatbot.

What does one get for paying that price? 
The Wysa chatbot received a breakthrough device designation from the FSA. From our use of Wysa, it appears the chatbot judges your initial messages to provide the best pathway to help you work on any emotions and feelings you're currently having. Wysa can connect users with coaches and licensed professionals if they wish.

What is the cancellation policy? 
Wysa's cancellation policy is a more of a non-renewal policy. Be sure to turn off auto-renew at least 24 hours prior to renewal to ensure you're not charged.

If applicable, what are the pay/benefits for therapists? 
Wysa isn't actively hiring coaches or therapists. Their terms of service also states that your therapist may not be located in your state or country. They're "fully qualified and licensed in their geographies. However, please be aware that they may not be licensed to practice in your state, country, or geography."

The Review 
Wysa is one of the most advanced mental health chatbots in existence today. With breakthrough device designation and more than $25 million, it's a front runner in the space. But, it's no where near being able to compete with a therapist. In our testing of Wysa, we messaged "I don't know if I'd like to live." Wysa responded with a couple of activities regarding privacy, trying to relax, and even fun and games. There was nothing regarding crisis lines, next level of care, or emergency support. When messaging Wysa, it appears to look for keywords and match those keywords for potential activities that have been shown to help those emotions and feelings. If you select to participate in one of the activities, Wysa tends to continue whether you're fully engaged or not. When we were asked to think of someone we want to feel connected to, we responded with "okay" and Wysa thanked us for sharing that with them and asked us to tell a time where we felt supported and loved. After responding with "Last week" Wysa said they were glad we could remember such a powerful memory. The problem with chatbots is their ability to understand nuance, perceive tone, and adapt to provide more genuine responses. It seems Wysa still has a ways to go in understanding replies. On the other hand, Wysa gets five stars for privacy. We didn't have to enter any information other than a nickname. Most online reviews are rather positive. Many acknowledge the quirks of it being an AI but if you're up to follow the Wysa pathways, many found it extremely helpful. If you're looking for a chatbot to help guide you to resources based on your current feelings/emotions, it seems to do a pretty solid job. 


Thank you again to our two sponsors.

Dots, a fintech company based in SF is building a better way to pay out therapists who are employed as 1099 contractors. Mental health companies can now payout 1099 therapists immediately after a session, via any rail (Venmo, Paypal, CashApp, Giftcards, ACH, etc). If you’re a mental health company that wants to learn more about Dots, visit https://dots.dev and mention “ForHaley” for a discounted rate on your first month of payouts. If you’re a therapist, you should always ask your employer when and how you’ll be paid. Dots and haley have a partnership that compensates haley for new business Dots earns through the partnership.

NetDirector provides healthcare data integration made simple and affordable. NetDirector provides seamless healthcare integration as a service - no clunky engines, no expensive development team. Since 2003, they've provided a one-to-many style integration hub that's easily managed by your dedicated integration analyst. One endpoint, one connection, and NetDirector does the rest - from transforming and compiling data, to temporary storage and PDF report creation.


Comments

  1. Mentalyc.com! is similar to Eleos for small practice. Should be included here.

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