HappyPillar: Changing how you play

Happypillar (happypillar.com

What is the company? How much have they raised to date?

Happypillar is an app designed to help parents with play therapy. Happypillar is an app that uses machine learning to help parents understand how to do play therapy with their children through interactive training. HappyPillar is in very early stages and is currently crowdfunding on WeFunder and has raised just under $412,000 as of August 4, 2022 and is currently raising their seed round. 

What's their mission? 
Happypillar’s mission is to help parents find more accessible and affordable ways to engage in play therapy techniques with their children. In their words, “to bring the knowledge and expertise of licensed child therapists to parents via the power of language machine learning.”

Who founded the company? Are their clinicians on the executive team? 
Happypillar was started by Sam Gardner after she felt like she was failing as a parent with her four-year-old. After getting professional mental health help, Sam realized she had the technical expertise to bring this to more parents at a cheaper cost. Sam is a founding member of Parenthood Ventures and has a career in customer success at Rasa and Sauce Labs. Rasa was an infrastructure for conversational AI and Sauce Lab helps enterprises ensure their apps and sites work on the various apps and browsers. Sam brought on cofounders Mady Mantha and founding engineer Ben Quachtran. Mady has an extensive career working in machine learning at Rasa, Sirius, and has advised Fortune 10 companies on machine learning initiatives. Ben is a former Disney and Rasa engineer. While Happypillar doesn’t currently have clinicians on its team, its clinical advisory board is made of impressive psychologists Jane Simpson Gray, Marian Lewin LMHC, and Chloe Picot-Jacobs LCSW. Happypillar is currently contracting with clinicians to design the app and program, and will bring them on full time once funding is complete.

What's the business model? How does this company make money? 
Happypillar is still in beta and allows first testers to use the platform at no cost. According to Happypillar’s WeFunder, they plan to sell the app for $20/month in annual bundles.

What does one get for paying that price? 
For that price, you get access to the complete app. The app trains parents on the skills of a play therapist and provide guidelines for language during 5-minute therapy sessions. The app uses its proprietary technology to analyze the play therapy session to identify personalized areas for improvement which should result in decreased tantrums and increased child self-esteem and more.

What is the cancellation policy? 
Happypillar has not released their cancellatoin policy but according to their WeFunder they hope users stick around for approximately 13-14 months based on an LTV of a client being $272 and the monthly price of $20. 

If applicable, what are the pay/benefits for therapists? 
N/A

The Review 
Happypillar is an extremely strong technical team with clinical advisors. Their understanding of the importance of privacy is laid out in the first paragraphs of their privacy policy. Since the app is listening and analyzing conversations with a child, Happypillar outlines that they are only analyzing comments made by the parent, although the voice of both child and parent are recorded. The audio is converted to text and scrubbed of any identifying information according to HIPAA and Soc-2 standards. They state all PII is scrubbed before it reaches their servers.

Happypillar’s security notice is that they may notify you if the personal information in their possession may have been compromised and if notification is needed then they’ll do so as promptly as possible. These terms do not require them to contact you and do not lay out a specific time frame as often seen in business-to-business contracts.

Overall, Happypillar is using technology to help supplement play therapists and doing so at an affordable price. Even though they don’t have a clinician on the founding team, they have a strong clinical advisory board from the beginning and wouldn’t be surprised to see more clinical involvement after their fundraising round is complete.

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