Find your... Circles


Circles (

What is the company? How much have they raised to date?

Circles is a mental health platform that creates support groups of people going through very similar life events together. Each support group is led by a trained mental health professional, social workers, psychologists, and therapists. To date, they have raised more than $24 million dollars.

What's their mission? 
Circles wants to make care affordable and accessible to everyone. With a unique approach to the idea of creating community, they strongly believe that connecting, listening, and sharing the same pain and issues with others can be therapeutic. A key feeling of being in a Circle is never being alone.

Who founded the company? Are their clinicians on the executive team? 
Irad Eichler and Dan Landa are the founders of Circles. Irad has a deep background in social media and content marketing. Being based in Israel, Irad founded a company called Wheeldo which helps businesses analyze and convert on their traffic. Irad is also the founder of Shekulo Tov which is a non-profit organization that was founded in 2004 and specializes in providing occupational rehabilitation services for people with disabilities. Dan Landa is the co-founder and CMO and has a background heavily focused in tech and climate. Before Circles, Dan worked as CMO at ClimaCell and as country manager for Israel at Google. 

The team does not have a clinician on the executive team; however, they do have a clinical psychologist as an advisor.

What's the business model? How does this company make money? 
For users, Circles ($79/month) is relatively cheap compared to therapy; however, higher priced than some of the other group or content-focused platforms. The higher price does meet you with a slightly higher value. Circles spends the time to connect with you individuals going through life events and pains similar to you.

What does one get for paying that price? 
After signing up, Circles matches you with a support group for 12 weeks; however, their site says many people stay for longer than 12 weeks. Your matched with up to 9 other individuals going through the same life events as you and your circle is facilitated by a mental health professional. Your circle meets once a week for 60 minutes. Additionally, chat conversations are available 24/7 with your subscription.

Based on the numbers on their website, one facilitator is responsible for about 5 circles. (580 groups and 120 facilitators.

What is the cancellation policy? 
Users can cancel their membership anytime and are not locked into long-term contracts.

If applicable, what are the pay/benefits for therapists? 
We're unclear how clinicians are paid for leading sessions but it appears clinicians are 1099. Applying to be a facilitator is in a different section of the site than their "Careers" page. This likely means clinicians are paid per session they facilitate or per hour they're involved with Circles.

The Review 
Circles is doing something we all wish was easier, finding people like us to connect with. There’s no doubt community is vitally important and finding community with those who may understand our struggles can feel therapeutic. We give credit to Circles for being very straightforward in that they do use Facebook Pixel. This does mean you’re sending Facebook the answers to all your questions when signing up. Using Facebook Pixel Helper we can actually see Pixel is being used to track events throughout the onboarding process. Unfortunately, some of these events are based on your answers to onboarding questions, like "What brings you to seek support?".With Circles being available internationally, their privacy policy also states that your data may be stored outside of your “jurisdiction” which in many cases can be translated to outside of your country or province.