Ease....ing into Private Practice


Ease fka DocSpace (easepractice.com

What is the company? How much have they raised to date?

Ease brands itself as a clinician entrepreneurship company that helps empower clinicians with everything they need to go into private practice.  Ease also brands itself as a financial technology company, likely meaning that its business model relies on revenues from the payment processing part of what they do. Ease raised a seed round of $1.2 million in August of 2021 and received $100,000 in non-dilutive funding from Google in July of 2022.

What's their mission? 
Ease's mission is to increase the access and quality of care by helping more clinicians go into private practice.

Who founded the company? Are their clinicians on the executive team? 
 Ease was founded by Dr. Mario Amaro, a US Navy veteran. Dr. Amaro was a Corpsman Second Class in the US Navy from 2003 to 2010. From the Navy, he went on to be a Patient Relations Liason with Davila before going to medical school at the Windsor School of Medicine in the Caribbean from 2014-2018. Dr. Amaro then started DocSpace, which is now Ease, in July of 2018.

What's the business model? How does this company make money? 
Ease is not clear on how much they cost on the fintech side of their offering. The areas of their website where they show price is under bookkeeping which costs $139/month or $1380/year and state licensing which costs $350 per state plus state fees.

What does one get for paying that price? 
Even though Ease claims on their homepage you can launch your private practice online in minutes, they currently offer a six-week boot camp to help providers go into private practice. Between setting up an LLC, insurance, your tech platforms, etc it’s no surprise that it takes a six-week boot camp. According to their site, this is still their beta and according to Dr. Amaro’s tweets, they should be out of beta this Summer.

Ease’s goal is to really power your private practice. They aid in marketing by providing you a website and a directory profile. Technically, you’re not getting your own website, you’re getting a custom page on their website. For example, your domain is practice.mydocspace.com/thenameofyourpractice. *Thanks to a response from their CEO, we do want to clarify that the previously mentioned website option is only for those who elected to not add a custom domain. Ease provides an embedded website edit and the sites get redirected to their own CNAME servers.* From an administrative standpoint, they provide a scheduling function. Financially, Ease helps practices collect payment with branded digital invoices and even provides clinicians with business credit cards. They even offer a telehealth platform to facilitate virtual visits. 

What is the cancellation policy? 
Currently, Ease does not share what its cancellation policy is. However, in their terms of use, Ease has the right to “withdraw the Ease application and/or website in its absolute sole discretion.” They also have the right to disable log-in credentials for any reason or no reason.

If applicable, what are the pay/benefits for therapists? 

The Review 
Ease is doing a great thing for therapists. They’re taking all the steps required to form a business and go into private practice and guiding therapists through that. They answer the unknowns and help make sure all your ducks are in a row. This type of model will surely help many clinicians go into private practice and they’ve formed a great community online of people who have sincerely appreciated the boot camp. Ease’s business model as a fintech company is reliant on being involved in the payments process. Directly in their terms of service, Ease states that “Users shall not circumvent Ease to schedule or pay for services outside of Ease.” Therefore providers are locked into doing all scheduling and payments via Ease.  We will note that Ease's patient self-scheduling capabilities are limited. Providers on Ease are also held to strict requirements when it comes to canceling appointments. “Should a provider cancel a scheduled service for any reason other adverse weather conditions or a force majeure event with less than twenty-four (24) hours notice, or two or more service appointments within a thirty (30) day period, may have their user account suspended or deactivated. While Ease does give a wide number of options for what qualified as Force Majeure they specifically call out that COVID doesn’t qualify. As we pointed out above, it’s unlikely Ease has built a payment processor, a scheduling tool, telehealth, and more all on their own. You can see this through their Stripe partnership. Ease Pay is more of a white labeled Stripe. Overall, Ease is a tremendous service helping providers go into private practice, but clinicians should be aware of all the partners Ease uses to complete their services.