Couples Therapy with OURS

 

OURS (withours.com)


What is the company? How much have they raised to date?

OURS is a modern premaritcalcounseling platform that connects couples with "loveware" (content, etc.) designed by licensed therapists. Ours also connects couples with therapists during the 4-week premarital counseling program; however, Ours does not provide therapy.

In May, OURS announced its launch with $5 million in seed funding.

What's their mission? 
OURS was started to make couples counseling more accessible, destigmatized, and designed for couples today. OURS believes we should always invest in our relationships and couples counseling isn't just for being reactive. 


Who founded the company? Are their clinicians on the executive team? 
Ours was co-founded by Jessica HoltonElizabeth Earnshaw, and Adam Putterman. Before starting Ours, Jessica was heavily involved in the skincare space. She founded Blaze skincare which according to her LinkedIn focused on “making skincare more.” Jessica also founded Access Distributed which helped students find high-potential careers. Jessica also spent some time with Morgan Stanley and earned her MBA from Stanford. Elizabeth is a Licensed Marriage and Family Therapist (and a Certified Gottman Therapist). Elizabeth has been practicing for a number of years and is also the Founder of The Rory Project which creates online trainings and courses on relationship skills. Elizabeth was a great match for this team due to the content portion of Ours’ offering. Adam Putterman the final cofounder has a heavy consulting background ranging from Deloitte to startups. His focus appears to be on product, user research, and brand.

What's the business model? How does this company make money? 
OURS charges couples $400 for the program.

What does one get for paying that price? 
Ours provides 4 weeks of 100% virtual premarital counseling. Two sessions are live with a therapist and 4 are with their “Loveware” and are content based.

What is the cancellation policy? 
The short nature of OURS makes people unlikely to cancel. The word refund is not found in their terms of service and they also do not have cancellation or termination terms, other than they can terminate your access to the site and services at any time for any reason.

If applicable, what are the pay/benefits for therapists?
N/A

The Review 
It is so wonderful to see a mental health startup with an experienced therapist on the founding and executive team. Elizabeth has grown a great brand across multiple social media platforms. From what I can tell, the general consensus around Ours appears to be very positive. There are some concerns with their privacy policy and practices. In OURS terms of service, they very clearly state that they are not providing therapy. Thus their clinicians can see anyone in any state and they don’t technically have to follow HIPAA. OURS privacy policy states that they can share anonymized and de-identified data, including questionnaires, surveys, sessions, and relationship data with third parties for research and development. Research and development isn’t uncommon; however, OURS makes no distinction as to what type of data can be used or shared with third parties for these purposes. Similarly, for product development purposes OURS uses HotJar to record how users interact with their services. Essentially HotJar provides what can be described as a recording of how a user navigates online sites and services. Ours also uses Facebook Pixel on their marketing website and during the signup process from our research, at the time of writing this. During the sign-up process, Pixel Helper shows Pixel is tracking "View Content" and is automatically collecting microdata.

Ours looks to be headed in a wonderful direction and is led by a clinician on the executive team; however, if you are worried about data, contact them to not track your usage. 

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